Rosé Water is a first-of-its-kind beverage that was specifically created for active wine drinkers. Simply put, it was designed for those that appreciate the taste and flavor of rosé but want something easier to handle than the traditional bottle-and-cork presentation. Whether it be boat drinks, bachelorette weekends, or a cooler full of post-yoga sips for the girls, these slimline cans work really well where glass bottles do not.
And while canned wine is obviously a thing, Rosé Water offers active wine drinkers something much different – providing a crisp, refreshing beverage that is lighter in alcohol (4.9% ABV vs. 12-14% ABV) and lighter in calories (69 calories vs. 100-120 calories) than full-strength wine.
Two simple ingredients – dry rosé wine and pure sparkling water, with no added flavors, zero sugar, only 2 grams of carbs, and absolutely nothing artificial – are what make Rosé Water unique. But did you know that this wonderfully simple combination actually represents a larger movement in the wine community? May we be the first to introduce you to… wine water.
Since its introduction in late summer 2019, Rosé Water has successfully attracted a wide range of consumers including those for which it was created but also many others that have become fans of the wine water concept. Consumers who want to steer clear of mysto-booze and unidentifiable flavorings, those looking for an entry-point into the larger world of wine, Keto-practicing dieters, and those trying not to get “White-Clawed,” have all found something special in this concept.
Based on this early success, the wine water category is currently being expanded to include offerings that cover a range of varietals (Sauvignon Blanc, Clairet, Pinot Noir, and Cabernet), dry fruit-wine blends (cherry, blueberry, and grape), and even more health-conscious, organic beverages.
While the “better-for-you” alcohol beverage category has been built on a rainbow of natural and artificial flavorings, including mango, açaí berry, passionfruit, pineapple, you name it… wine water will always include nothing more than wine – produced in some of the most respected winemaking regions of the world, and water – sourced from the most pure aquifers on the planet.