Wine Water: A New Alcohol Category Emerges

Another drink trend is in full swing. Hear us out. We’re here to tell you about wine water.

Not to be confused with the “wine-based” spiked and sparkling blends or flavored wine-like beverages, wine water, or more specifically, Rosé Water, has hit the market and defined an entirely new category for active wine consumers.

Whether you’ve hopped on the “fourth category” (i.e. – White Claw, Truly, et al) alcohol trend or not, there’s no denying that it’s disrupting conventional drinking. While the three traditional alcohol categories – wine, beer and spirits – have continued to do their thing, this forth category has emerged into a flavor-based behemoth – thank you, Anheuser-Busch’s spiked seltzer, Bon & Viv for opening the floodgates.

However, within this spiked and sparkling umbrella, subcategories have begun to take shape (see the chart below). Some prefer “clawing” cans by the pack, while others simply prefer sipping their favorite spirit or wine in a more portable fashion. No matter the method, malt-based, spirit-based and wine-based beverages have all been undeniably initiated into this emerging category.

Breaking away from those emerging subcategories is wine water. Entirely unique from the rest because of its ingredients, or lack thereof, wine water is poised to find traction with wine fans that want something clean and simple, and as one blogger put it, “doesn’t taste like a melted popsicle, blended with cough syrup,” (sorry, we had to use that, it’s awesome).

The difference is that Rosé Water only contains dry rosé wine and pure, sparkling water – nothing else. No sugar, no gluten, no GMOs, and absolutely no added flavoring. They’re fun-sized, convenient, and just down-right easy to drink poolside, boatside, courtside and pretty much everywhere in between, entirely guilt free.

Wine Water - Alcohol category comparisons

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